Changing marketing Paradigm with changing customer expectations

By Rohini Vaishnavi Marketing Strategist, Management Educator, Entrepreneur & Social worker The need for social distancing & the low purchasing power of the consumers on account of COVID 19, has changed the business paradigm. This has induced changes in the purchase preferences of consumers and in the way they shop. Some of the changes mayContinue reading “Changing marketing Paradigm with changing customer expectations”