How to increase student enrolment in higher education?

While marketing is essential for attracting students, it cannot be effective in the absence of a sound value proposition. The word-of-mouth publicity is the most effective marketing tool for educational institutions. In a digital era, the institutions can directly reach the palm tops of their target customer, which sounds interesting, however mere accessibility is not a factor to be cheered because the digital space is overcrowded and standing out is a challenge. How can the institutions ensure the right mix of marketing and Value proposition for higher enrolments?