Increasing sales with content marketing

All you want is to get enquiries from qualified leads which have a very high probability of converting into customers. After you have put much thought on your product and other operational matters , the whole trick of the business is to be where your customers are, to get noticed and subsequently become a preferredContinue reading “Increasing sales with content marketing”

Personal Branding for success

Every year in India lacs of students qualify Grade 12th exams and  have to make a career choice which stays with them for the rest of their lives and determines their entitlement. However not everyone ends up finding their dream job. What happens to the rest? Students are indeed competing for the limited resources andContinue reading “Personal Branding for success”

Early interventions for promoting entrepreneurship and student start-ups

Strategies for encouraging youngsters to take up entrepreneurship are implementable at two levels namely, Building desirable attitudes amongst students by family and school. External ecosystem whose stakeholders are business entities, government and the academic institutions. Entrepreneurial mind-set is acquired from the family at a very early stage. Youngsters from business families pick up an attitudeContinue reading “Early interventions for promoting entrepreneurship and student start-ups”

Funding options for start-ups

According to the government statistics, India has the third largest start up ecosystem in the world. A YOY growth rate of 12- 15% is expected. In 2019 alone there were 13 new tech startups which means an average of 2-3 tech startups every day. In 2018, the startups created about 40,000 new jobs. Bangalore hasContinue reading “Funding options for start-ups”

How to increase student enrolment in higher education?

While marketing is essential for attracting students, it cannot be effective in the absence of a sound value proposition. The word-of-mouth publicity is the most effective marketing tool for educational institutions. In a digital era, the institutions can directly reach the palm tops of their target customer, which sounds interesting, however mere accessibility is not a factor to be cheered because the digital space is overcrowded and standing out is a challenge. How can the institutions ensure the right mix of marketing and Value proposition for higher enrolments?

Giving a boost to campus placements.

The International Labour Organization (ILO) is of the opinion that  India is staring at a 29 million skill-deficit by 2030. Accenture’s projection is that the skill gap in India will cause a loss of $1.97 trillion in terms of gross domestic product promised by investment in intelligent technologies over the 10 years if it isContinue reading “Giving a boost to campus placements.”

Where Is My Voice In The Noisy World Of Social Media

By Rohini Vaishnavi There is a lot of noise all over the social media platforms with everyone trying to showcase their talent and offerings, especially because of the pandemic. Speakers and listeners both are fatigued. Speakers are fatigued because they can’t woe the audience even if they make their pearls of wisdom available for freeContinue reading “Where Is My Voice In The Noisy World Of Social Media”

Changing marketing Paradigm with changing customer expectations

By Rohini Vaishnavi Marketing Strategist, Management Educator, Entrepreneur & Social worker The need for social distancing & the low purchasing power of the consumers on account of COVID 19, has changed the business paradigm. This has induced changes in the purchase preferences of consumers and in the way they shop. Some of the changes mayContinue reading “Changing marketing Paradigm with changing customer expectations”